Cookie Policy
Last updated: June 2026
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences, understand how you use the platform, and enable certain features to work correctly.
ThinkZene uses cookies and similar technologies (local storage, session storage, web beacons) to deliver a personalized and secure educational experience.
Types of Cookies We Use
Required for core platform functionality. Cannot be disabled. Includes authentication sessions and security tokens.
Help us understand how users navigate ThinkZene to improve features and performance (Google Analytics).
Used by Google AdSense and advertising partners to serve relevant advertisements based on your interests.
Remember your chosen settings such as language, theme (dark/light mode), and display preferences.
Cookies We Set
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| ms_auth_token | User authentication session | 7 days | Essential |
| ms_cookie_consent | Records your cookie consent choice | 1 year | Essential |
| ms_theme | Stores your dark/light theme preference | 1 year | Preferences |
| ms_lang | Stores your language selection | 1 year | Preferences |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _ga_* | Google Analytics - session persistence | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users (24h) | 24 hours | Analytics |
| __gads | Google AdSense - ad personalization | 2 years | Advertising |
| IDE | Google DoubleClick - ad targeting | 1 year | Advertising |
Third-Party Cookies
Some cookies are set by third-party services we use. These parties have their own privacy policies:
- Google Analytics: Google Privacy Policy — usage analytics
- Google AdSense: Google Ads Policy — advertisement serving
- Razorpay: Payment processing cookies for withdrawal transactions
How to Manage Cookies
You have several options to control cookies:
- Cookie Banner: When you first visit ThinkZene, you can accept or decline non-essential cookies
- Browser Settings: Most browsers allow you to block or delete cookies via their privacy settings
- Google Ad Settings: Visit adssettings.google.com to control ad personalization
- NAI Opt-Out: Visit networkadvertising.org to opt out of network advertising
Note: Disabling essential cookies may prevent core platform features from functioning correctly.
Updates to This Policy
We may update this Cookie Policy as our practices change or as required by law. The "Last updated" date at the top reflects the most recent revision. Continued use of ThinkZene after changes constitutes acceptance.
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Questions about our use of cookies?